We still need SOMETHING for those, and I expect they will still constitute, say, 25% of all reporting usage once we reach equilibrium. If we slowly convert the вЂњTraditional reports which pretend to be informative but are really just export sourcesвЂќ into Analytical (Power BI) reports, that should get us there вЂ“ and really, thatвЂ™s ALL that we SHOULD do.ДЄnd if you read Part Two, you know there are certain kinds of reports that Power BI is вЂњbadвЂќ at. Where Will We Land?ДЄt most, I expect the inverse of today: three Analysis reports for every Traditional report. So we still have some work to do, awareness-wise. Said individual was thrilled to be shown the Power BI report where a single click provided the answer. Even today, a client told me a story about a team member who last week printed out a 30-page report and was planning to go line by line through it, re-keying a subset of the data into Excel (manually!) to get a total of how many units of Product X theyвЂ™d sold in the prior month. And we have a LONG ways to go to get there. Until the world stops using Reporting as a crude form of database access (to power its Excel analysis), the fight is not over. Below the radar of IT and invisible, and crude compared to the Analysis you can perform in Power BI, but Analysis nonetheless. Keep in mind that a LARGE percentage of вЂњusageвЂќ of Reporting is not вЂњlooking at it with our eyeballsвЂќ usage, but rather EXPORT usage, which powers ANALYTICAL work in Excel. So we have a ways to go before Analysis equals or eclipses Reporting in usage, but the wind has most definitely shifted. Analysis Will Keep Stealing Usage Share for Awhile Of course, what they SHOULD be doing is buying platforms capable of BOTH, which is kinda the focus of todayвЂ™s article. And in fact, lots of people ARE buying pure Analysis platforms like Tableau.

No one is BUYING platforms which are 100% traditional reporting вЂ“ not anymore. So Analysis isnвЂ™t dominating usage today, but it IS dominating mindshare. For example, right now around the world, there are probably three people using a Traditional report for every one person using an Analytical one.

IвЂ™d like to start by clarifying what I mean when I say Analysis has вЂњwon.вЂќ Even today, traditional reporting is STILL the majority of the вЂњbiomassвЂќ in the BI world. Today, weвЂ™ll explore how you can use both Power BI and Paginated Reports together, as part of a wholistic system.

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